From our research
What this interview looks like
Creative, media and marketing hiring in India usually runs a recruiter or HR screen, a hiring-manager round on your portfolio, clips or campaigns, a role round where a lead critiques your work or gives you a short live brief or assignment review, and a culture or behavioural conversation, spread over one to three weeks. Agencies and brands often add a take-home test or writing sample before the final round; newsrooms add a copy test or on-camera screen test; design teams add a portfolio presentation. ExamPilot compresses this into one 17-minute panel: an HR screen, a hiring-manager round on the one piece of work you are proudest of and what it moved, a role round led by a creative director, editor or senior lead who critiques your work and gives you a brief to think through aloud, a STAR behavioural round and a closing on expectations. Every round is scored on role knowledge, problem solving, communication and attitude, with specific feedback on how well you defended your choices and whether you tied craft to an outcome.
Choose your role
4 roles available
Each role has its own panel, rounds and domain list.
What to expect
5 rounds, one after another
A private-sector hiring loop compressed into one sitting, the way most Indian companies run it: HR screen → hiring-manager round on your actual work → role/technical round led by a lead → communication & behavioural (STAR) round → closing on expectations and your questions. Works for software, product, sales, finance, HR, support and campus hiring by swapping the role bank.
- Round 1
HR screen
· 3:00Understand background, motivation for this role and company, and basic logistics; check that the resume story holds together.
Ms. Neha Kulkarni2–3 questionsup to 1 follow-up each - Round 2
Hiring-manager round
· 4:00Assess ownership, judgement and how the candidate actually works: what they shipped, closed or ran, their specific part, and how they would approach this job.
Ms. Divya Raghavan2–3 questionsup to 2 follow-ups each - Round 3
Role / technical round
· 5:00Test role knowledge and problem-solving in the chosen specialisation: fundamentals, one scenario to think through aloud, and trade-offs.
Ms. Ananya Bose3–4 questionsup to 2 follow-ups each - Round 4
Communication & behavioural round
· 3:00Assess collaboration, conflict handling, resilience and clarity of expression through Situation–Task–Action–Result examples.
Ms. Divya Raghavan2–2 questionsup to 1 follow-up each - Round 5
Expectations & closing
· 2:00Cover practical expectations and let the candidate ask questions; close professionally.
Ms. Neha Kulkarni1–2 questions
Meet the panel
Your AI interviewers
Distinct personas, voices and questioning styles, briefed on this interview.
Ms. Neha Kulkarni
ChairHR member
HR business partner, IT services
Friendly, efficient, detail-checking.
Female voice · 4 languages
Ms. Divya Raghavan
Hiring manager
Chief Marketing Officer, venture-backed D2C personal-care brand (Bengaluru); formerly brand manager at an FMCG major
Energetic, numbers-first, customer-obsessed, quick to spot a claim without evidence.
Female voice · 5 languages
Ms. Ananya Bose
Technical lead
Executive Creative Director, independent creative and design agency (Mumbai); formerly brand design lead at a large D2C group
Direct, curious, exacting about craft, warm once a candidate shows they can think.
Female voice · 4 languages
Mr. Siddharth Menon
Hiring manager
Head of Product & Business (hiring manager, non-tech roles)
Structured, numbers-first, quietly demanding.
Male voice · 3 languages
Mr. Rajeev Sachdeva
Hiring manager
Executive Editor, national English and Hindi digital newsroom (Delhi); formerly input editor at a TV news channel
Brisk, sceptical, fair, intolerant of vagueness and of anyone who shrugs at ethics.
Male voice · 4 languages
Ms. Shalini Krishnan
Technical lead
Senior functional lead — business roles (finance, sales, marketing, HR, CX, product)
Practical, scenario-driven, warm but exact.
Female voice · 4 languages
Languages
Answer in the language you think in
Interviewers speak and understand each language natively. Switch mid-answer if you like.
- English
- हिंदीHindi
- Hinglish (Hindi + English)Hinglish
How scoring works
A report you can act on
Every round is scored on the rubric
Each interviewer scores only the criteria their round covers. Weights add up to your overall score out of 100.
Only what you actually said counts
Feedback quotes your own answers. Rounds you skip show as “Not assessed” rather than a zero.
Communication is always measured
Fluency, clarity, confidence and structure are tracked across the whole interview, in any language.
Pass mark, then a plan
You see the pass mark for this interview, your gaps, and the courses that close them fastest.
Scored on
- Role knowledge30%
Depth and accuracy of role/domain knowledge; understands the tools, concepts and trade-offs of the job; grounds claims in real work.
- Problem solving & structure25%
Breaks problems down, asks clarifying questions, reasons about trade-offs and edge cases, structures answers (context, action, result).
- Communication25%
Clear, concise, confident; listens and answers the question asked; adapts the explanation to the listener; professional register.
- Culture & attitude20%
Ownership, honesty about limits, coachability, collaboration, motivation for this role and realistic expectations.
Pass mark 65 / 100 · Corporate interview — HR, hiring manager & role round (panel)
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